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Sports Business and Sports Tech veteran Milton Lee joins Sporta as Senior Advisor

Updated: Aug 3, 2023

Sporta Japan would like to announce that a seasoned professional in the professional basketball world, and sports tech world in Milton Lee has joined Sporta as our senior advisor, and will add tremendous value to our leadership team across all key business and technology areas.

Mr. Lee was selected for this role due to his unique and extensive background in the worlds of sports, technology and finance. During his time as CEO of Keemotion, Mr Lee was able to drive adoption of the AI based computer vision technology across teams in the NBA, NCAA Men’s and Women’s basketball as well as teams and leagues across Europe and Asia. Keemotion’s cameras were a critical layer of the innovative “FIBA Connected Stadium” technology stack created during his time as President of Atrium Sports. Mr. Lee was a key executive helping drive the combination of three sports technology companies Keemotion, Atrium Sports and Synergy Sports. He also orchestrated their successful exit to Sportradar in March of 2021, which subsequently IPO’ed on the NASDAQ in September of 2021.


Prior to his tenure as CEO of Keemotion, Mr. Lee served as strategic advisor to Mikhail Prokhorov on his purchase of the Brooklyn Nets and Barclays Center. Post acquisition, Mr Lee held executive positions for the Brooklyn Nets and Onexim Sports & Entertainment, the holding company for the Brooklyn Nets and Barclays Center. He served as Vice President of Onexim Sports & Entertainment and had multiple operating roles at the Brooklyn Nets where his responsibilities included, Director of Basketball Operations, General Manager of Minor League Operations and Head of Analytics. During this time, he also served multiple directorships on the Board of the Brooklyn Nets and Barclays Center, on the board of Onexim Sports & Entertainment and as chairman of the NBA’s D-League rules committee.

“I am extremely excited to welcome Milton Lee as senior advisor to Sporta,” said Yusuke Katoku, CEO and Founder of Sporta Japan. “We were very thoughtful in our process to find the right fit to advise our executive team and believe Milton will add tremendous value for our team and our clients. Having worked with Milton before, there is also a comfort level for what he can deliver. His operating experience, his successful exit of an AI based sports tech startup and his vast network in sports will all add tremendous value. In the end, our hope is that this helps our mission to further assist in the development of sports in Japan through innovative solutions.”

Milton Lee said, “The opportunity to advise Yu and his team is extremely exciting. I am very impressed with the Japanese passion for sports and believe they are ready to become a force on the international stage. Hopefully my previous experiences can add value as they look to elevate their level of play. I look forward to strategizing about sports in Japan and how sports technology can be used to grow sport at every level.”

About Sporta Japan

Global sports technology and consulting firm focused on connections between Japan and North American sports entities.

Established: Aug 2018 Mission: To connect the world through sports and tech

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