Sporta Japan Facilitates Expansion of Partnership Between Kumamoto Volters and Syracuse University into Marketing and Ticketing Analytics

Following last season’s successful analytics partnership, Kumamoto Volters and Syracuse University’s Department of Sport Analytics will expand their collaboration for the 2025–26 season to include marketing and ticketing analytics.

This project was planned and executed by Sporta Japan, which acted as a bridge between the two organizations and as the project manager for this international initiative.

Building on last season’s success in team performance analytics, this year’s partnership will explore new ways to leverage data across business domains, including marketing strategy, fan engagement, and attendance analysis to drive the team’s continued growth as a sports organization.

At Sporta Japan, we remain committed to connecting universities, sports teams, and companies across Japan and abroad, creating new value through global expertise and networks.